A look at the major news and updates from the social media world in the last month...
Facebook Messenger Adds Live Video to Augment Your Messages - TheVerge.com
How One Facebook Photo Is Helping This Ice Cream Seller - SmallBizTrends.com
Who Won the Debate? Social Media and 'The Cyber' - USAToday.com
Twitter's New, Longer Tweets Have Arrived - TheVerge.com
Disney Is Working With an Adviser on Potential Twitter Bid - Bloomberg.com
Twitter Is Allowing Users to Make Money With Video - The Motley Fool
Periscope's VIP Program Rewards Popular Livestreaming Users - Engadget.com
We can't top the job that Delmondo does rounding up all the best Snapchat news, so go check out their website here and be sure to sign up for their newsletter...."its like Tiger Beat meets Adweek."
by Lisa Loeffler
Influence. Influencer. Influential. Influence Leadership. Influencer Management.
These are just some phrases flying around the social hemisphere and becoming more widely popular as influencer marketing continues to take root in the new media marketing arena.
While growing influence may be a role or responsibility around serving your clients, we often neglect how we can improve our own influence position as a personal brand or for our company.
Below are some concepts, some of which you’ll be familiar with, and others I hope you invest time to consider:
1. Highlight Your Clients’ Work
While there are thousands of professionals today wearing content/social/digital marketing hats, I’ve seen very few leverage or utilize their social platforms to share the news and content they spend hours creating for their own clients.
Benefits of doing so:
- It provides your client increased exposure, especially if you have influence in their verticals or markets. You likely work with clients you respect, admire and support -- so why wouldn’t you share their work.
- It showcases the type of work you’re doing for your client so others understand what you do and who may hire you.
- It creates “know, like and trust” more quickly. If one of your client’s friends or colleagues sees you working with them, it may provide a new business lead or relationship you never may have had.
2. Re-Atomize Content And Put It Into Context
Using content across several social communities is just smart -- and investing the time to reshare often and as appropriate for each channel -- even smarter.
Always take the time and thought to consider how each piece of content you develop and create can be repurposed to appropriately fit the platform you’re posting it onto.
- On Facebook: Make sure your photos are correctly sized, use hashtags strategically, and use ads to boost content you want to be seen.
- On your blog: use Twitter cards so your posts always have a photo that displays at its best.
- On Instagram: Produce high-quality images that support your content. Create videos that tell a story - quickly.
- On Twitter: Ensure messaging is concise as users flip quickly through content and have seconds to digest your post. Take time to create Twitter appropriately sized graphics or memes.
3. Communicate On Platforms That Fit You
This doesn’t mean doing what comes the easiest to you or do it how you’ve always done it because it’s comfortable.
You must communicate where people spend time or you’re not going to make it. Do the work. Do the research and find out where your tribe lives and breathes, and what they’re passionate about.
Stay relevant, read tutorials, watch videos, eBooks and blog posts to help you learn how to use new platforms or software. Reach out to a colleague and ask for help -- but make sure you can provide something back of value to them for their time or offer to pay them. If they politely decline, take the extra step and send them a small gift to show your appreciation.
4. Treat Your Business Like It’s Your #1 Client
We’ve all heard the old adage: “It’s the case of the cobbler’s shoes...I just don’t have time to work on or grow my own business.”
If you can put some distance between you and your own business or consultancy and set aside some time to focus objectively around it -- it will reward you 100x.
Are you a social or content marketing consultant or firm? Run your own company through the same audit you do as your clients. I recommend you do this at least quarterly, as new media change fast.
Mastermind it! Gather a small group of trusted peers in your field to review your products and services, your pitch decks, your proposals, your client life cycles, your customer services practices, your retention strategies, your website, your personas, your newsletter, your social media, your blog, etc. -- and then ask them for some constructive feedback.
Synchronistically, this exercise will bring you excitement and energy around your business and you’ll likely discover and uncover new processes or systems or others that need a tune-up -- as well as receive trusted observations from your colleagues.
5. Build It And Own It
Over the last decade social media has radically transformed the face of marketing as we’ve known it over the 30 years previous to it.
There are three field areas you can share your message today: earned, owned and paid. All three provide you vehicles to share your message and life your brand exposure.
In the chart below you’ll see examples of some influencer roles you can participate in to increase your personal brand mindshare in communities you want to influence.
Within each is different market or areas that include: social, events, media, content and services. Both columns provide opportunities for influencers to monetize their experience and thought leadership into paid media vehicles as well as services they provide directly to their clients such as consulting workshops, training and coaching.
Can you think of any earned, owned or paid media influencer roles that aren’t mentioned below? Share your thoughts in the comments below!
About the author
Lisa Loeffler has more than 10 years of experience in social media, content, influencer and digital marketing, as well as a wide breadth of knowledge in legacy marketing, advertising and public relations.
She started her consultancy in 2008 and works closely with some of the leading U.S. social media and digital marketing influencers who were the pioneers of the space and continue to drive innovative strategies and programs.
She’s worked with notable brands and clients including Columbia Sportswear, Dell, Vanderbilt University Medical Center, Content Marketing Institute, Visit California, Keck Medicine of University of Southern California, The Redford Center, Grand Canyon Trust, University of Arizona, National University, Bryan Kramer, Daniel Lemin, Park Howell, Andy Crestodina, Jay Baer and more…
by Stephanie Riel, originally for The DRIVE
Maybe you’ve heard of Blab - or maybe this is the first time. Either way, you may soon what to know - what exactly Blab is and why it matters for small business owners.
I’ve been on Blab since shortly after the platform launched in 2015 thanks to an uncontrollable FOMO and some pioneering colleagues of mine (shout out to Social Media Club Phoenix President Vincent Orleck , and former Phoenician Brian Fanzo and other friends like Vincenzo Landino for the introduction).
At first it was addicting. I actually missed real-life events for shows early on. (I am a social media addict, afterall). Since my initial discovery, I’ve continued real life as regularly scheduled, but always enjoy jumping on a Blab to learn something new, strike up a conversation with like minded people, or just to be entertained!
It wasn’t long after I got started on Blab that I realized what a powerful collaboration and communication tool this platform could be for small business owners.
So read along for my take on blabbing and why you should care about using this technology for your small business.
WHAT EXACTLY IS BLAB?
According to the fine folks at Blab it is a live streaming platform that allows anyone to have their own show. The platform allows 2 - 4 people to be on air simultaneously, with live audience participation in the comments.
Personally, I like to think the accurate way to describe Blab is as if Google Hangouts and Periscope had a little live streaming baby. It’s part panel discussion, part topic-driven conversations and all live. Blab provides a way for small business owners to build a business presence while creating community via live group broadcasts.
HOW IS BLAB BEING USED?
With Blab, there really are no limits. This live-streaming platform is very versatile! I’ve seen Blab being used for many different kinds of content including live interviews, podcast recordings, discussions, coaching/training and more.
HOW CAN A SMALL BUSINESS USE BLAB?
Blab is being used by people and businesses in many unique capacities. Here are 4 ways small businesses can embrace Blab for business.
Get Educated - Many marketing professionals are adopting this live streaming conversation tool to share their tips and marketing tactics to help support businesses. Small business owners can dive into these professional’s shows to learn timely tips and tricks for marketing your small business.
Tell Your Story - Blab is a great story telling platform. The 4-block setup allows for a really fluid interview arrangement between 2, 3 or 4 people. Keep a lookout for brands who are interested in interviewing small business owners to share your personal story about entrepreneurship. It is a great way to share your brand with an engaged audience. (Hint: Scott’s Marketplace is one!)
Engage With Community - The community on Blab is enthusiastic, supporting and eager to connect with others. Use this to your advantage for your small business by joining in on relevant conversations for your business and connecting with others in the community. If you aren’t comfortable getting on camera just yet, that’s okay! You can chime in with your thoughts and questions using the real-time chat functionality on the right-hand-side of the Blab screen to join in the conversation.
Network with Fellow Entrepreneurs - Entrepreneurs are turning to Blab to collaborate with other business owners, share advice and build relationships. Take advantage of this blossoming platform and use it to build relationships with other entrepreneurs. A quick search of shows will show you small business-related topics that are relevant to you. Discover the conversations happening and enter yourself/your business into them. It can help expand your network!
HOW CAN A SMALL BUSINESS GET STARTED ON BLAB?
To get started on Blab, you’ll need the following tools:
Computer with a video/audio input or iOS device
Web browser like Chrome or Firefox
Sign up with your Twitter account, and be sure you’re following people to receive notifications of when they blab.
To start a blab of your own, click the purple button next to your profile photo and complete the blab form. Then start your blab in real-time or schedule in the future.
Will YOU try Blab for your small business? Let us know with a comment!
We put the question out there to our Social Media Club Phoenix group on Facebook:
Some brave souls took a few minutes to provide their answers, and we're happy they did. We think this bodes well for our industry and its practitioners here in the Valley of the Sun.
Check out the responses below:
Attorney-at-Law, and Owner at Saving for Someday Media
“I'm looking forward to Phoenix social media professionals having opportunities to come together, share ideas, collaborate, and create a world-class community. Traditionally, in many industries, Phoenix is very fragmented. However, we have so many forward-thinking social media professionals in many different industries. I think 2016 might be the year to come together and share, collaborate, and disrupt the silos of the traditional marketing.”
Digital Strategist for Live News Stream
“2015 was the year of testing & experimentation of live streaming. 2016 will be the year it's implemented and refined across digital marketing for our clients, companies we work for, personal branding and networking. Locally in Phoenix, 2016 will be the year of rebirth of social networking in-person, face-to-face in the re-energized community and the continuation of exchanging ideas.”
CEO of MelanysGuydlines.com
“I am looking forward to continued networking opportunities and events with local great minds in the social media arena. Also, looking forward to taking advantage of the impressive start-up community in Phoenix as one of the best places to launch a start-up in the country. Personally, I am excited to record more videos and continue working with top tier brands for my own business."
VP of Social Media Club Phoenix and CEO/Owner at QTheBrand
"2016 is going to be an epic year filled with personal and professional growth, partnerships, and amazing collaborations! Social Media in Phoenix is in it’s early stages, and I’m excited to spend 2016 pushing it forward, with the Social Media Club Phoenix team, as well as with my annual event, Social Media Day Phoenix. It’s time the world noticed all of the great things that Phoenix has to offer!"
Sr Financial Analyst at Blue Cross/Blue Shield of Arizona
“As evident with the growing Social Media community here in Phoenix, I am targeting to expand my connections and ongoing relationships within the group as well as attend more events, including the Social Media Day Phoenix event!"
President at Genuine Media
"I look forward to connecting with new people in the Valley who I have social synergies with, and the opportunity to help one another grow our personal and business brands."
Web Presence Manager at ACYR
"I am looking forward to a more diverse and open social media experience in Phoenix in 2016. A larger think tank of social media advocates and experts from both the private and non-profit sector of business. In this I hope to see a more dynamic and organic growth of the community as a whole."
Partner Communications Specialist at InfusionSoft
In 2016, I am looking forward to seeing the Phoenix Social Media club’s influence and savvy benefit Arizona-owned businesses. The startup/tech ecosystem here is really flourishing and beginning to gain national attention, I think there is so much this club can do to amplify that message.
Chief Creative Officer at Collins Digital Media
"This year is an election year - I think we're all going to continue to be overwhelmed with political posts on social media. At least until Facebook gives us a way to filter those out! However, on the other side of that coin, calls for social change are going to move more and more online. I would personally love to see more elected officials communicate one-on-one with their constituents on social media.
Large scale sporting events, such as the Fiesta Bowl and Spring Training, will continue to drive social media adoption in the valley. Tourism is only going to continue to grow and businesses that depend on those dollars are going to have to step up their social game.
Get comfortable getting in front of the camera. Live video isn't going anywhere. There are already several valley marketers who excel at this, but I can't wait until the content creators get really innovative with live shows that are broadcasted on a regular basis, much like traditional television shows used to be. I see more and more artists and creatives taking advantage of simple mobile apps like Facebook Live, Blab and Periscope. There are a few comedians I know who would be perfect for this.
What I'm most looking forward to is meeting new people and making new friends. I'll be setting aside time this year to meet with many of my social media followers in person. Social media is a great way to connect, but there is still something to be said for the connections you forge when you meet people face-to-face.”
Social Selling Founding Father Koka Sexton is in Phoenix for a LinkedIn Event at ASU [UPDATED MEETUP LOCATION]
Hey Phoenix social media peeps!
Hope things are going well for you all and you're able to enjoy this Valley weather as it cools off a bit. Funny thing...as the temps start to dip here (relatively speaking), more visitors tend to show up in the area and its easier to persuade people that Phoenix is THE place to be...am I right?
So I fully expect more of these types of visits, tweetups, meetups, etc. involving some of the leading people in the industry nationally, as well as people who may not be as well known as some others but offer AMAZING insight and value. We also plan to have at least one of these locally on a monthly basis for anyone interested in coming out to join in the fun :)
With that said, this week we are pretty lucky to welcome Koka Sexton of LinkedIn to the Valley of the Sun. He's in town specifically for an event at ASU called #RockMyProfile. All the event details for that can be found on the Eventbrite site here, and I highly encourage anyone and everyone to attend if at all possible. Its FREE, and open to all (not just ASU students or alumni).
LinkedIn’s #RockMyProfile event will give you the opportunity to:
- Have your photo taken at a complementary professional head-shot station
- Receive 1:1 profile makeover advice from LinkedIn staff and experts
- Make an impression at a "speed-recruiting" station with recruiters from local companies who are actually looking to hire
- Learn from a panel of recent ASU alums and local recruiters sharing how they found success in their current fields
Register here for the #RockMyProfile event at ASU on Wednesday, Oct 21st from 6-9pm.
AFTER that event is over around 9pm, we will be meeting up at Loco Patron on Mill Ave to hang out and network, with Koka as our special guest. We really can't thank him enough for agreeing to spend some of his short time in the area with those of us in Social Media Club Phoenix.
Find more details here for the #SMCPhx Meetup w/Koka Sexton at District American Kitchen & Wine Bar, located in the Sheraton Downtown.
Looking forward to seeing you all there!
This past Saturday, members of Social Media Club Phoenix were invited to take part in a pre-opening party for the latest Corner Bakery location that's opening on Mill Ave. in Tempe, right in the heart of Arizona State University's campus.
(Check out all the details about the location here)
We all ate for free as this was part of their training process. We were treated to some VERY tasty breakfast, lunch, and dinner delights, and of COURSE desserts happened!
Probably the best part though was the customer service, as the owners and servers were all extremely cheery and constantly making sure that we had anything we needed. They even took a minute out to Periscope with us!
Huge thanks go out to Corner Bakery for allowing us to be a part of such a fun day and, from the looks of it all, the start of a great new location that ASU students and local residents are sure to enjoy!
We are happy to announce that, after a bit of a hiatus, Social Media Club in Phoenix is being revived!
More details are forthcoming about meetings, events, etc., so keep an eye on this site and blog for info, as well as our official SMC Phoenix accounts on social media:
We've established a Leadership Team (all based here in the Greater Phoenix area) as required by the national SMC organization's rules and charter. These are the people who are responsible for initiating this whole process and helping to move it forward.
We encourage you to connect with any of us!
Director of Partnerships
Director of Programming
Director of Entrepreneurship
Director of Promotions