The Small Business Owner’s Guide to Blab
by Stephanie Riel, originally for The DRIVE
Maybe you’ve heard of Blab - or maybe this is the first time. Either way, you may soon what to know - what exactly Blab is and why it matters for small business owners.
I’ve been on Blab since shortly after the platform launched in 2015 thanks to an uncontrollable FOMO and some pioneering colleagues of mine (shout out to Social Media Club Phoenix President Vincent Orleck , and former Phoenician Brian Fanzo and other friends like Vincenzo Landino for the introduction).
At first it was addicting. I actually missed real-life events for shows early on. (I am a social media addict, afterall). Since my initial discovery, I’ve continued real life as regularly scheduled, but always enjoy jumping on a Blab to learn something new, strike up a conversation with like minded people, or just to be entertained!
It wasn’t long after I got started on Blab that I realized what a powerful collaboration and communication tool this platform could be for small business owners.
So read along for my take on blabbing and why you should care about using this technology for your small business.
WHAT EXACTLY IS BLAB?
According to the fine folks at Blab it is a live streaming platform that allows anyone to have their own show. The platform allows 2 - 4 people to be on air simultaneously, with live audience participation in the comments.
Personally, I like to think the accurate way to describe Blab is as if Google Hangouts and Periscope had a little live streaming baby. It’s part panel discussion, part topic-driven conversations and all live. Blab provides a way for small business owners to build a business presence while creating community via live group broadcasts.
HOW IS BLAB BEING USED?
With Blab, there really are no limits. This live-streaming platform is very versatile! I’ve seen Blab being used for many different kinds of content including live interviews, podcast recordings, discussions, coaching/training and more.
HOW CAN A SMALL BUSINESS USE BLAB?
Blab is being used by people and businesses in many unique capacities. Here are 4 ways small businesses can embrace Blab for business.
Get Educated - Many marketing professionals are adopting this live streaming conversation tool to share their tips and marketing tactics to help support businesses. Small business owners can dive into these professional’s shows to learn timely tips and tricks for marketing your small business.
Tell Your Story - Blab is a great story telling platform. The 4-block setup allows for a really fluid interview arrangement between 2, 3 or 4 people. Keep a lookout for brands who are interested in interviewing small business owners to share your personal story about entrepreneurship. It is a great way to share your brand with an engaged audience. (Hint: Scott’s Marketplace is one!)
Engage With Community - The community on Blab is enthusiastic, supporting and eager to connect with others. Use this to your advantage for your small business by joining in on relevant conversations for your business and connecting with others in the community. If you aren’t comfortable getting on camera just yet, that’s okay! You can chime in with your thoughts and questions using the real-time chat functionality on the right-hand-side of the Blab screen to join in the conversation.
Network with Fellow Entrepreneurs - Entrepreneurs are turning to Blab to collaborate with other business owners, share advice and build relationships. Take advantage of this blossoming platform and use it to build relationships with other entrepreneurs. A quick search of shows will show you small business-related topics that are relevant to you. Discover the conversations happening and enter yourself/your business into them. It can help expand your network!
HOW CAN A SMALL BUSINESS GET STARTED ON BLAB?
To get started on Blab, you’ll need the following tools:
Computer with a video/audio input or iOS device
Web browser like Chrome or Firefox
Sign up with your Twitter account, and be sure you’re following people to receive notifications of when they blab.
To start a blab of your own, click the purple button next to your profile photo and complete the blab form. Then start your blab in real-time or schedule in the future.
Will YOU try Blab for your small business? Let us know with a comment!